Tag Archives: Marketing Communications

Love Conquers All, Especially in Marketing Communications


Michele Pariza Wacek (Michele PW, for short) has a simple and infectious message for business people. It’s love, not money, that makes the world go ‘round. She is the author of two books, “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients” and the “Love-Based Copywriting System: A Step-by-Step Process ... Read More »