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On The Record With Robert Cohen


A cost-effective, Webinar package, developed to help Vendors reach, educate, enable and recruit VARs. This tool is also ideal for testing new ideas; launching products, programs; services; solutions and/or and introducing new alliances. It is also great for simply updating Channel Partners on your activities.


  • Low cost, turnkey package
  • Promoted to mar.com’s US and/or Canadian VAR subscribers
  • Supported by eChannelLine’s editorial staff that will assist with content and moderating



(regular price: $15,000)


Topic: Determined by client

Primary Audience: US and/or Canadian Channel

Language: English

Structure: Round-table discussion using friendly Q&A format

Moderator: Member of eChannelLine’s editorial team

Presenters/Panellists: Provided by client typically consisting of company-category expert plus alliances, channel partner, end user

Maximum Panellists: 5 panellists and moderator

Choice of Start Times: 10 am PST/1 pm EST  – OR – 11:30 am PST/2:30 pm EST

Length: A total of 60 minutes, consisting of approximately:

  • 3-minute overview (introduce panellists)
  • 45-minute presentation
  • 10-minute Q&A period [reply to questions posted by attendees]
  • 2-minute wrap-up


  • Your corporate logo
  • Webinar title/topic of discussion
  • Preferred date and time of Webinar (subject to availability)
  • Webinar overview: maximum 150 words
  • Panellist bios (maximum of 25 words) and head shot
  • Up to 20 slides incorporated with standard PowerPoint Presentation for Webinar


  • Five weeks of advertising in eChannelLine daily eNewsletter
  • Four Invitations distributed to eChannelLine US and/or Canada database
  • Webinar registration page
  • Auto-generated reminders to registrants
  • Access to all registration and attendee information
  • Recording of Webinar and link to download on Demand
  • Editorial content in eChannelLine US and/or Canada with link to Webinar
  • Email to attendees and non-attendees with link to Webinar on Demand
  • All contact information collected for everyone who signed up for the Webinar

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