Author Archives: Robert Cohen

2016 Brings Three Opportunities To Rethink Resource Optimization


Digital. Disruptive. Deep in data. 2015 certainly kept many executives awake at night. In one short year, we witnessed the arrival of new businesses that own nothing and earn millions. Another crop of iconic brands disappeared, succumbing to the effects of mergers and acquisitions or the competitive muscle and creativity of digital darlings. And as the need for natural resources ... Read More »

3 Guideposts For Managing Teams In 2016 (And Beyond)


These days it seems the term “management” is a bit passé.  We need to think about being leaders and visionaries, which of course is important in this environment of transformation, organizational change, and ever-higher expectations. But what about the human side of leadership? What about “being a manager?” Let’s face it: Although our families and loved ones come first, work ... Read More »

Novelty For Banks – Competing On Interest Rates, No Toaster Giveaways


Over the last 10 or 15 years, large banks have adopted a strategy of bigger is better, said Basker Rangachari, chief transformation officer at Zafin. Now that is going to make it more difficult to compete, especially as rising interest rates change the terms of competition. “’Bigger is better’ never delivered local competitive advantage,” he explained. “The international banks have ... Read More »

How Collaboration Inside The Enterprise Has Shifted


Businesses today know that success in the marketplace requires an understanding of knowledge management and collaboration as well as increased options for flexible work/life balance for workers. Organizational psychology backs up the pursuit of open collaboration, and in many cases, a flexible work environment inspires loyalty and productivity. Combined with a younger workforce interested in new technology, these changes have ... Read More »

3 Steps To Drive Higher Content Marketing Engagement


You have only 15 seconds to get an average reader’s attention, according to a study from Chartbeat. And even when people click through, most don’t read your entire article or page. For marketers who are trying to grow their company’s reach, engagement, and conversion through content, this can be a terrifying reality. But don’t worry, we’ve got the scoop on how ... Read More »

‘We’ Is At The Core Of Great Leadership


As the American workplace continues to evolve, traditional leadership structures are dissolving. As a result, we’re beginning to see a shift from an “I” concept of leadership to a “We” concept. This is an example of holocracy, which is making inroads in supplanting the hierarchical organizational structures of yesterday, and it’s an interesting shift. What is holocracy? Well, it’s a ... Read More »

Improve Conversion Rates With Customer Journey Analysis


Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. Rise of customer journey analysis 63% of the 900 surveyed digital marketers and e-commerce professionals have rated customer journey analysis as the most valuable method for improving conversion rates, ... Read More »

The Biggest Performance Management Mistake


Every employee has a desire to do great work. Companies need to create an environment where employees can achieve great work. Many companies have great intentions, but the way they go about them is all wrong: Most companies focus on improving employees’ weaknesses when they should be focusing on their strengths. Marcus Buckingham, who worked at Gallup for 20 years ... Read More »

Is It A Risk, A Cause, or A Consequence?


Recently, a midsize company that had just embarked on a risk management journey and had started creating a risk register, shared their main concerns with me. After a couple of months running the program, they had already listed more than 500 risk events and they felt overwhelmed by what looked like a tidal wave. After a rapid analysis it was ... Read More »

Sophos Encryption Survey Reveals Employee Banking Data and Other Personal Information Is at Risk


BOSTON, M.A., Jan. 19, 2016 – Sophos (LSE: SOPH), a global leader in network and endpoint security, today announced the findings of its recent survey, The State of Encryption Today. The survey polled 1,700 IT decision makers from mid-sized businesses in the United States, Canada, India, Australia, Japan and Malaysia, about their encryption habits, concerns and plans. Key findings of ... Read More »